Being a good corporate citizen involves sacrifice but also pays dividends for years to come. One example is the story of Omni Hotels, which removed pay-per-view pornography from all of its properties in 1998. Omni received more than 200,000 letters of support from the public, but lost about $1 million a year in revenue and equipment costs, according to Jim Caldwell, chief executive officer. Yet, that integrity wasn’t just a PR ploy. Concern for guests and employees alike permeates the entire organization and has been recognized. In 2010, JD Power & Associates awarded Omni “Highest in Guest Satisfaction among Upscale Hotel Chains,” for the fourth time in the decade.
“We’re proud of what we did, because it was the right thing to do,” Caldwell told Focus on the Family’s Citizen magazine. “On the other hand, it’s kind of a sad commentary on our society that this is such a rare thing.”
Doing the right thing needn’t be rare. Communities are hungry for true leadership, and it can be found among the executives, managers, supervisors and board members who have already proven themselves leaders in the businesses sector.